LIVIATE BRAND PRESS KIT
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Contents
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logo/svg/                 Vector logos (SVG) -- infinitely scalable, preferred for web and print.
  liviate-logo-light.svg    For light/white backgrounds (dark wordmark).
  liviate-logo-dark.svg     For dark backgrounds (light wordmark).
  liviate-logo-navy.svg     For navy/brand-blue backgrounds.
  liviate-mark.svg          Icon only, no wordmark. Use for favicons, app icons, social avatars.

logo/png/wordmark/         Raster wordmark logos, transparent background, at 400/800/1600/2600px width:
  liviate-logo-light-*.png, liviate-logo-dark-*.png, liviate-logo-navy-*.png

logo/png/mark/             Icon-only raster, transparent background, at common sizes:
  liviate-mark-{16,32,48,64,128,180,256,512,1024,2048}.png
  (180px covers Apple touch icons; 16/32 cover browser favicons; 512/1024 cover app-store icons.)

logo/png/app-icon/         Icon on a solid rounded-square background, ready to use as an app icon:
  liviate-icon-white-512.png   Mark on white -- for use where a transparent PNG isn't accepted.
  liviate-icon-navy-512.png    Mark on brand navy -- for dark launcher/dock contexts.

colors/colors.json         Brand + mark color palette (hex + usage notes) as structured data.
colors/swatches/           One PNG swatch per color, named after the color.

factsheet/liviate-fact-sheet.pdf   One-page company fact sheet (existing press one-pager).

Usage guidelines
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- Minimum width: 120px on screen, 30mm in print.
- Clear space: leave at least half the mark's height as empty space on all sides.
- Preferred format: SVG. Use PNG only where SVG isn't supported.
- Typography: IBM Plex Sans (wordmark, headings, body), IBM Plex Mono (technical/code contexts).
  Both are free/open (SIL Open Font License) via Google Fonts:
  https://fonts.google.com/specimen/IBM+Plex+Sans
  https://fonts.google.com/specimen/IBM+Plex+Mono
  The SVG logos reference 'IBM Plex Sans' by name; load the web font alongside them (as this kit's
  own site does) for the wordmark to render in-brand -- browsers fall back to a default sans-serif
  otherwise, which is still legible but not exact.

Don'ts
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- Don't desaturate or recolor the mark.
- Don't rotate or skew the logo at any angle.
- Don't place it on busy photographic or gradient backgrounds -- use a solid approved color.

Questions
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hello@liviate.com | +45 9197 7020 | https://liviate.com/press
